Naked Brand Group Inc. Launches Redesigned Website Offering Improved Shopping Cart And Enhanced Customer Experience

VANCOUVER, British Columbia, March 5, 2013 (GLOBE NEWSWIRE) -- Naked Brand Group Inc. (OTCQB:NAKD) is pleased to announce the launch of its new interactive website, making their entire line of luxury underwear and loungewear available for online purchase at www.thenakedshop.com . Now, just a click away, the all-inclusive Naked® experience is literally at your fingertips. The website's redesigned intuitive interface makes shopping online as seamless as its boxer briefs, and its free shipping in the U.S. and 100% satisfaction guarantee means there is nothing standing in the way of you and your Naked's. Since the inception of the website improvements launched on August 1 st, online traffic has increased by 36% and sales have increased by 90% as at January 31, 2013.

Naked® recognizes that more and more people are shopping online. In fact, industry statistics show that e-commerce sales have grown exponentially in the last decade; from 72 billion USD in 2002, to a projected 226 billion USD by the end of this year. The numbers also show no sign of slowing down, with predicted revenues for US consumers reaching upwards of a whopping 327 billion dollars by 2016. Ultimately, Naked® set out to meet consumer needs by creating an easy-to-use, interactive online experience. The Company will continue to add innovative features to the site further enriching their online experience. 

Alex McAulay, VP of Naked led the website development and comments, "Considerable thought and time has gone into the front and back-end of our new website. We looked to fashion leaders and the ecommerce platforms they were using to drive their online sales. Magento was a clear choice for us as the ecommerce platform for the world's leading brands including Tom's Shoes and Nike. By integrating this platform we're able to incorporate just-in-time inventory and allows for us to integrate with many leading fulfillment companies." McAulay goes on to say, "Online sales have gross margins of up to 75%. We will continue to shift operational expenditures to the site over the coming months to further increase sales and drive more traffic."