Avon Products Inc (AVP): Today's Featured Consumer Non-Durables Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Avon Products ( AVP) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.1%. By the end of trading, Avon Products fell 22 cents (-1.1%) to $19.51 on light volume. Throughout the day, 2.4 million shares of Avon Products exchanged hands as compared to its average daily volume of 6.3 million shares. The stock ranged in price between $19.31-$19.74 after having opened the day at $19.74 as compared to the previous trading day's close of $19.73. Other companies within the Consumer Non-Durables industry that declined today were: Tandy Brands Accessories ( TBAC), down 29%, Vera Bradley ( VRA), down 5.7%, Titan International ( TWI), down 4.9%, and Ever-Glory International Group ( EVK), down 4.2%.
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Avon Products, Inc. manufactures and markets beauty and related products worldwide. Avon Products has a market cap of $8.45 billion and is part of the consumer goods sector. Shares are up 36.1% year to date as of the close of trading on Friday. Currently there are four analysts that rate Avon Products a buy, no analysts rate it a sell, and nine rate it a hold.

TheStreet Ratings rates Avon Products as a hold. The company's strengths can be seen in multiple areas, such as its expanding profit margins and increase in stock price during the past year. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, generally higher debt management risk and disappointing return on equity.

On the positive front, Blyth ( BTH), up 7.1%, Standard Register Company ( SR), up 5.2%, Verso Paper ( VRS), up 4.8%, and DS Healthcare Group ( DSKX), up 4.2%, were all gainers within the consumer non-durables industry with VF Corporation ( VFC) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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