In 2011, the government of the Netherlands released a harrowing must-read account of the hacker takedown of a large Dutch certificate authority called DigiNotar. The frankly not terribly sophisticated attack effectively bankrupted the company and vaporized a $12.9 million investment by a firm called Vasco, which had bought DigiNotar earlier that year. Not surprisingly, similar but bigger CAs such as DigiCert and Entrust have invested in ambitious cooperative security plans. But just like the rest of the wobbly Web, the race-to-the-bottom digital age economics makes law and order elusive. "Certificate authorities were complex and lucrative at one point," Alberto Yepez, said managing director at Trident Capital, a major Silicon Valley security venture shop, when we later spoke at another nearby watering hole. "But now they're becoming commoditized." The upside on Web risk This all leads to an only-in-the-Internet-age investor upside: Considering that everyone from Facebook ( FB) to The New York Times to Burger King ( BKC) is mitigating embarrassing, value-affecting security lapses, the crumbling CA infrastructure actually offers a tantalizing lens into which firms take security seriously -- and which do not. It turns out that the clues lie around in plain sight. "It varies by browser, but any user can see on any page who the CA is for that page," Wilson told me. And with a bit of practice, he said, just about anybody can get a feel for the security posture of the company creating that Web page. Wilson says the place to start to see who has security game is with a tool called the SSL Configuration Checker, based on an app from Redwood City, Calif.-based Qualys ( QLYS). Any firm's Web page scoring a B or lower has issues to answer for. If you want to humor your deeper, inner security nerd, here's a link to the uber-geek white paper on the topic. "This is an industry that rewards due diligence," Wilson told me. But he made it clear: Building a security model that evaluates the level of practical risk a Web company is managing, based on analysis of trusted third parties such as CAs, is a lot of work. "You'll have to build your own tools," he said. "It's the Wild West out there." The Wild West on an alien planet, more like it. But somebody has to settle it.