MYPLASH & BOBS Take An Exciting Step To Help Kids In Need Around The World. (Graphic: Business Wire)

MYPLASH, the reloadable and responsible prepaid MasterCard® for teens and young adults, is pleased to announce an exciting new partnership with SKECHERS – America’s top family footwear brand – to promote financial literacy and support shoe donations to children in need via their charitable BOBS from SKECHERS program.

SKECHERS gives a new pair of shoes to a child in need for every BOBS purchase, and has donated more than three million pairs worldwide since the program launched in 2011. As part of the new partnership between BOBS and MYPLASH, a selection of BOBS-branded prepaid card designs is now available for purchase in the MYPLASH gallery. MYPLASH and MasterCard will also donate a new pair of shoes to a child in need when a BOBS-branded card is purchased through the program.

SKECHERS will promote the MYPLASH partnership with thirty million bag stuffers, nearly forty million shoebox inserts, retail displays in 250 SKECHERS store locations, and co-branded TV spots that will air nationwide.

“We are absolutely thrilled to have BOBS from SKECHERS onboard to support our mission of educating young people about financial responsibility,” said MYPLASH President and CEO Brian Newberry. “We are also delighted to be contributing to the BOBS charitable program and helping the nearly 300 million children around the world that are in need of shoes.”

“At SKECHERS, we believe all companies should do what they can to give back and help those in need. BOBS from SKECHERS has transformed the simple act of buying a pair of shoes into an impactful charitable program that has helped millions of children around the world,” said SKECHERS President Michael Greenberg. “It’s exciting to see the BOBS message growing through new partnerships like the one with MYPLASH. We hope their customers see the impact BOBS has made around the world and feel compelled to support the cause.”

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