Instead of courting deals from premium-priced brands, KSS has pursued exclusive celebrity and designed-backed labels for its stores, moves that have dramatically boosted KSS' margins and customer draw. Today, around half of Kohl's sales come from its own private label brands. In 2013, Kohl's has managed to attract investors thanks to its strategy as well as its 3% dividend yield. With a balance sheet that's flush with cash and plenty of untapped room for new store locations in the U.S., this retail Rocket Stock name has more growth ahead of it. We're betting on shares this week. To see all of this week's Rocket Stocks in action, check out the Rocket Stocks portfolio at Stockpickr. -- Written by Jonas Elmerraji in Baltimore.