COLUMBUS, Ohio, March 1, 2013 /PRNewswire/ -- Lane Bryant, the nation's leading women's specialty plus apparel retailer for nearly 110 years, announced today the opening of its new 7,835 square-foot flagship store in New York City. Opening March 1 on Manhattan's 34 th Street, near the famous Herald Square, customers will experience a new look consistent with the recent re-branding efforts offering Fashion for every day. Style just for you. (Photo: http://photos.prnewswire.com/prnh/20130301/NY69183-a )(Photo: http://photos.prnewswire.com/prnh/20130301/NY69183-b ) "With our new flagship store we continue to offer a fashionable and innovative shopping experience to our customers in New York," explained Liz Crystal, Chief Marketing Officer at Lane Bryant. "Lane Bryant is thrilled to call New York City home for our Flagship Store, in addition to our current Brooklyn location and our newly remodeled Harlem location. The hustle and bustle of the city is energizing and inspiring, and 34th Street is the perfect place to showcase the Lane Bryant and Cacique® brands." Not only will shoppers enjoy an updated, modern and fresh look of the brand, complete with new mannequin styles, but they will also experience unique touches such as customization of their fitting room experience via in room lighting adjustments. All fitting rooms are complete with an adjustable light source on the mirrors noted as office, daylight and evening. New imagery and design will also be prominent throughout the store, showcasing beautiful shots of models in Lane Bryant and Cacique merchandise, plus new fixtures that allow for high-impact merchandise displays that are easy to shop. The Flagship Store will also feature a grand staircase, where customers will be able to walk up to the upper level. This second floor balcony will feature Cacique's full assortment of intimate apparel, sexy intimates, and sleepwear, which are exclusive to the Lane Bryant brand, and are designed to make the Lane Bryant customer feel sexy, pretty and happy. The second floor will also be accessible via an escalator and an elevator.