Cherokee Inc. (NASDAQ: CHKE), a global marketer of style-focused lifestyle brands, announced today that Mark DiSiena has resigned as Chief Financial Officer of the Company in order to pursue other career opportunities, effective February 25, 2013. Commenting on Mr. DiSiena’s resignation, Henry Stupp, Cherokee’s Chief Executive Officer stated, “I want to thank Mark for his contributions over the past two years. Mark leaves behind a strong finance organization who will continue to support Cherokee’s growth objectives. We wish Mark well in his future endeavors.” In addition, the Company announced today that Mr. Jason Boling was elected by the Board of Directors as Cherokee’s new Chief Financial Officer effective on or about March 25, 2013. Mr. Boling comes to Cherokee with nearly 20 years of finance and public accounting experience. Commenting on Mr. Boling’s appointment Mr. Stupp stated, “I am very pleased to welcome Jason to Cherokee. Jason brings exceptional experience to the Company, and has a strong background in mergers & acquisitions, strategic planning, budgeting, Sarbanes-Oxley, investor relations, and tax planning. Jason’s proven track record as a successful corporate finance executive will be an important asset to Cherokee as we continue to execute against our long-term growth plan. I am confident that Jason will be a tremendous addition to Cherokee’s senior management team.” Mr. Boling joins Cherokee from DTS Inc., a leader in high-definition audio technologies and audio enhancement solutions, where he served as Vice President of Finance and Accounting beginning in 2006. Prior to DTS, he spent four years as Vice President and Corporate Controller for Inamed Corporation, a global manufacturer of medical devices. Mr. Boling also worked for many years in public accounting, including with Deloitte & Touche LLP and is a registered CPA in California. He earned his bachelor’s degree in Business Administration from California State University Northridge.