PALO ALTO, Calif., Feb. 28, 2013 /PRNewswire/ -- The safety app bSafe, already used by over 200,000 Norwegian women, has now captured interest in Hollywood, with Jada Pinkett Smith investing in Bipper to take bSafe to the international market. "bSafe is a wonderful app that everyone should have," says Jada Pinkett Smith. Daughter Willow discovered bSafeJada, who has been actively advocating for the rights of human trafficking victims and researching anti-trafficking tools, discovered the app after daughter Willow began using it fall of 2012. She quickly realized the impact this app could have through not only keeping young people safe, but all people. "bSafe is a safety service that can easily be used by anyone," says Jada. "Users can ask for help, provide important information about their location and preserve evidence through video recordings with one click on their mobile phone. Everyone needs a service like this." Smith called BipperDuring fall 2012, Bipper founder Silje Vallestad received a call from Hollywood. Some months earlier, Silje had moved to the U.S. with her family to establish the company there. Vallestad recalls that the phone call came unexpectedly, "To be called up by one of the most famous families in the world telling you that they are using one of your products and want to work with you, is unreal, absolutely amazing!" A few weeks later Vallestad found herself in the Smith family residence at a lunch event with First Lady, Michelle Obama. Soon after, Smith and Vallestad began planning the launch of Bipper's safety products, bSafe and MobileKids, in the U.S. market. Now Jada Pinkett Smith has invested in Bipper. "We are joined by amazing people," Vallestad says. "People with a real passion for both our products and the potential of the company. That they found us because they were looking for a product like bSafe, and that they are superusers themselves makes this even more exciting. It's a dream situation for an entrepreneur," says Vallestad.