NEW YORK, Feb. 28, 2013 /PRNewswire/ -- SponsorHub, the online sponsorship platform that has transformed the $55 Billion dollar sponsorship industry with its ease-of-use and next-generation technology solutions, is proud to announce the formation of its Athletes & Personalities Division. For the first time ever, beginning March 1, 2013, athletes, celebrities and other personalities, as well as potential brands, can post their availability and interest on www.SponsorHub.com. At launch, SponsorHub will include athletes and personalities such as Carmelo Anthony of the New York Knicks, former Formula One racing driver Michael Schumacher, and Colin Kaepernick of the San Francisco 49'ers. Each sponsorship opportunity will be accompanied by the person's SponsorHub Score® – the industry-standard metric for sponsorship measurement. The SponsorHub Score, which has been expanded for the new division, allows potential sponsors to examine and compare potential endorsees through the context of metrics that include, but are not limited to: social influence, popularity, attractiveness and professional accomplishments. The Athletes & Personalities Division will be headed by Andrew Reid, SponsorHub's CTO and co-founder. Reid – who was the creator SponsorScience while working at Interpublic Group (IPG), the global agency, has deep roots in the science of sponsorship – brings more than eight years of experience to the sponsorship industry and is also the creator of SponsorHub's proprietary technologies. "Sponsorship deals in the personality arena have been marked by a lack of transparency, with lots of back-room deals and behind-the-scenes handshakes," said Reid. "Our clients are begging us to bring the whole process into the light and add meaningful measurement to the millions they are spending. With that, everybody wins. Personalities can now achieve their full earning potential, and sponsors can make decisions based on true potential impact to their brands."