- This cap impacts less than 4% of Pandora's audience.
- The company did the same thing with desktop listening several years ago -- and later lifted it -- as desktop revenue was ramping, just as mobile revenue is now.
- You can listen unlimited on mobile if you hit the cap by paying 99 cents for the remainder of the month or buying a $36 annual Pandora One subscription.
Pandora will limit mobile listening to 40 hours per month. This is only news insofar as the company has a legal and customer-service related responsibility to disclose it. Here are the details many members of the media want to ignore: