Lake Victoria Mining Company Launches “LVCA Media Room” To Cover Its Small Scale Gold Mine Progress Tanzania, East Africa

(LVCA:OTCBB) Lake Victoria Mining Company, Inc. (the “Company”) is pleased to announce the opening of it’s “LVCA Media Room” that is easily found on the Company’s website by clicking “Media Room” on the home page.

The LVCA Media Room is introduced to bring viewers actively into the heart of the Company’s activities by using audios, photos and videos. The Media Room will bring to life the Company’s progress along its pathway to smallscale gold production at the Kinyambwiga Gold project in northern Tanzania, East Africa.

Lake Victoria’s Board of Directors stated, “We realize that while we are privy to the Company’s day-to-day activities, you the investor, usually only get to read our press releases and SEC or Edgar filings. Therefore, the public may often wonder in between such filings or press releases, what activities are going on in the Company and how we are working to add value to the Company and to make your investment a successful one. Therefore, as a Board of Directors, we invite you to visit the LVCA Media Room regularly to stay in tune with our activities and progress.”

The Media Room will contain regular activities and discussions by means of audios, photos and videos, along development pathways, which may include:
  • A discussion of the latest press release, and it’s meaning.
  • An on site visit with the Company’s technical leader in Africa, Mr. Clive King, at the Kinyambwiga small-scale gold project; or his discussions with the Environmental Contractor or technical comments regarding the project;
  • A video or audio by our project manager Mr. Gerry Hess, from Camlaren Mine Development, as he: (i) reviews and selects mining equipment such as trucks, excavators, loaders or gold recovery systems in different countries, suppliers in Tanzania and services for mine site development; (ii) discusses the gold recovery system design and features; and (iii) makes onsite visits to do testing and assessing mine site services locations.
  • A discussion with Ahmed Magoma regarding his recent and ongoing meetings with the Zonal Mining Office, District Development Director or the Kinyambwiga Village Government. The LVCA Media Room may even bring you into a visit to the Village Meeting as they examine the potential of a new gold mine entering their village.

The Company has not hired a professional film crew to produce the audio and video, but is using live video and audio footage captured by the Company including geologists, contractors and persons traveling along with them.

The Media Room will share the Company’s day-to-day activities on the ground as it progresses towards smallscale gold production and engages in exploration. PLEASE REFER TO THE COMPANY’S PRESS RELEASE DATED JANUARY 24, 2013 FOR A DETAILED DISCUSSION OF THE RISKS ASSOCIATED WITH THE COMPANY’S PLANS. THE PRESS RELEASE CAN BE VIEWED IN ITS ENTIRETY ON THE COMPANY’S WEBSITE AND AT WWW.SEC.GOV, and SEDAR.COM.

The Company’s regulatory filings are available and posted on the Company’s corporate website:

The filings can also be seen by visiting and

About the Company

Lake Victoria Mining Company, Inc. is working to create another gold mine in the world famous Lake Victoria Greenstone Belt, Tanzania, East Africa. Tanzania is Africa's fourth largest gold producer, behind South Africa and Ghana, but also has reserves of uranium, nickel and coal. Gold exports alone earned it $1.076 billion in 2009, up from $932.4 million the previous year. Lake Victoria holds nine prospective gold projects and five uranium projects within its Tanzania property portfolio. Additional information regarding the Company is available on the corporate website at: or by contacting:

Lake Victoria Mining Company, Inc.David T. Kalenuik, CEO & PresidentPhone: 303-586-1390Email:


This news release may contain forward-looking statements or information within the meaning of the United States Private Securities Litigation Reform Act of 1995 and within the meaning of Canadian provincial securities laws applicable to the Company. Forward-looking statements are typically identified by words such as: believe, expect, anticipate, intend, estimate, postulate and similar expressions, or are those, which, by their nature, refer to future events. Forward-looking statements or information are subject to a variety of risks and uncertainties which could cause actual events or results to differ from those reflected in the forward-looking statements or information, including, without limitation, risks and uncertainties relating to obtaining financing to meet the Company's exploration programs and operating costs during its exploratory stage, the interpretation of exploration results and the estimation of mineral resources and reserves, the geology, grade and continuity of mineral deposits, the possibility that future exploration, development or mining results will not be consistent with the Company's expectations, accidents, equipment breakdowns, title matters, or other unanticipated difficulties with or interruptions in production and operations, the potential for delays in exploration or development activities or the completion of feasibility studies, the inherent uncertainty of production and cost estimates and the potential for unexpected costs and expenses, commodity price fluctuations, currency fluctuations, regulatory restrictions, including the inability to obtain mining permits and environmental regulatory restrictions and liability, the speculative nature of mineral exploration, dilution, competition, loss of key employees, and other risks and uncertainties, including those described under "Risk Factors" in the Company's Annual Report on Form 10-K filed on June 29, 2012, which is on file with the Securities and Exchange Commission, as well as the Company's periodic filings available at and with Canadian Securities Administrators at . Should one or more of these risks and uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those described in forward-looking statements. Accordingly, readers are advised not to place undue reliance on forward-looking statements or information. The Company does not undertake any obligation to release publicly revisions to any "forward-looking statement," to reflect events or circumstances after the date of this news release, or to reflect the occurrence of unanticipated events, except as is required under applicable securities laws.

Cautionary note to U.S. Investors — The United States Securities and Exchange Commission permits U.S. mining companies, in their filings with the SEC, to disclose only those mineral deposits that a company can economically and legally extract or produce. We use certain terms on this press release, such as "mineralized zones" which the SEC guidelines strictly prohibit U.S. registered companies from including in their filings with the SEC. U.S. Investors are urged to consider closely the disclosures in our annual report on Form 10-K. This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities of the Company in the United States, nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful. The securities offered have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act") or any U.S. state securities laws and may not be offered or sold within the United States or to, or for the account or benefit of, U.S. Persons unless registered under the U.S. Securities Act and applicable state securities laws or unless an exemption from such registration is available.

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