Nike Team LIVE STRONG ambassador Tessa Bonhomme was joined by fellow athletes Gillian Apps, Meghan Agosta and Jayna Hefford at the official unveiling of the LIVE STRONG Team Canada jersey that the Women’s National Team team will proudly wear during the first game of the tournament on April 2, 2013, in Ottawa. Also in attendance to celebrate the launch at Sport Chek Place D’Orleans was Doug Ulman, LIVE STRONG President, Dan Church, Hockey Canada Head Coach, Women’s National Team and Joe Monahan from Nike LIVE STRONG.
“LIVE STRONG is about a cause and not one individual. Nike’s LIVE STRONG collection supports the Foundation,” said Doug Ulman, LIVE STRONG Foundation President & CEO. “Since 2009, we have worked to help cancer survivors move beyond treatment through the Cancer Transitions program in cities across Canada.”“Hockey Canada and Team Canada have had a strong partnership with Nike for nearly 20 years. In that time we have seen how their ongoing commitment to the LIVE STRONG Foundation has made a real and undeniable difference in the fight against cancer,” said Dan Church, head coach of Canada’s National Women’s Team. “As a team, are extremely proud be a part of this opportunity and we look forward to wearing the jersey with pride and supporting this great cause.” The full line of LIVE STRONG apparel and the Women’s World Championship LIVE STRONG jersey is currently available at Sport Chek and Sport Expert locations across Canada. “Sport Chek has a long standing relationship with Nike, and a newly found partnership with Hockey Canada,” explains Frederick Lecoq, VP Marketing at FGL Sports. “We applaud their efforts for coming together and taking the ongoing battle against cancer to the ice at the World Championships in Ottawa. The stage is set for a great tournament and we’re excited to see our ladies don the black and yellow.” About Hockey Canada Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 provincial branch associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada, provides consistent rules and regulations and various other membership services from coast to coast, manages numerous regional, national and international hockey championships and events, and leads the operation of all teams that represent Canada in international hockey competition. Hockey Canada’s mission is to “lead, develop and promote positive hockey experiences.”
About NIKE, Inc.NIKE, Inc. (NYSE:NKE), based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com or follow @Nike. For more information, including multi-media materials, please visit: www.NikeInc.com.