“Our collaboration with MasterCard Worldwide’s pre-paid card system enables us to offer our customers a unique product that fits their lifestyle and provides access to ATMs and card-transactions at merchants, further extending the reach of our Mobile Wallet to a wide range of cashless solutions and our endeavor to make Beam an aspired brand,” said Anand Srivastava, Chairman, Beam.The collaboration is a win-win strategy for a host of stakeholders. Beam customers will be able to add more functionality and utility to their current mobile wallet offering. The MasterCard merchant community will benefit from a higher volume of electronic payments given that a significant section of consumers are predominantly cash-based in India. Beam franchisees will be further empowered with their new capability of distributing mobile companion pre-paid cards and conducting on-behalf-of electronic payment transactions for consumers with limited and one-off electronic payment needs. It will also help Beam realize its vision to be a globally-recognized corporation and its unique digital commerce coupled with its distribution tie-up with India Post to sell Beam services at post offices will greatly enhance the reach of this new service. In fact, the collaboration with Beam could trigger far-reaching innovations in the mobile and payments industries. One, it is a low cost pre-paid account that is linked to a mobile-based store value account. Second, while there will be one account, there will be two form factors i.e. phone and plastic. Third, it is issued instantly, linked to the mobile wallet in real time and authenticated via the mobile phone of the consumer. This service marks a significant step towards the coming together of mobile-commerce and banking entities in the payment space. Consumers can easily enjoy Beam services by registering for an account via SMS, Beam’s website, wapsite or app and transacting at anytime from anywhere. Beam services include telecom/DTH-TV/data card recharge, utility bill payments, rail, air and bus travel bookings, mobile/e-commerce, movie tickets, ringtones, wallpaper, songs, games, COD/home delivery and more. The registration is free, paperless and hassle-free – it does not require a change in SIM card, download of software or a credit, debit or net bank card, and works on all mobile phones.
Find a complete list of MasterCard’s news announcements from Mobile World Congress in our Digital Press Kit and follow us @MasterCardNews #MWCashless #MAMobileSymp to join the conversation.About Beam Beam is a revolutionary Mobile Wallet and Mobile/Ecommerce marketplace which endeavors to enable convenience, empower economically, and enrich the lives of our customers. About MasterCard MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews , join the discussion on the Cashless Conversations Blog and subscribe for the latest news. 1 Source: TRAI Telecom Subscription Data (LINK: http://www.trai.gov.in/WriteReadData/WhatsNew/Documents/PR-TSD-Nov2012.pdf)