READING, England, February 27, 2013 /PRNewswire/ -- Award-winning personalised messaging platform gives users an enriched experience with greater messaging control Acision, the global leader in mobile messaging, today announced the deployment of its award-winning*, personalised messaging platform, Acision Message Plus, at Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey. Acision Message Plus enables Turkcell's customers to enjoy innovative messaging services that enhance the functionality of traditional SMS with features such as (online) message archiving, message delivery control (copy/forward), black and white list creation, and SMS auto signature, providing an enriched user experience and service differentiation for Turkcell in a highly competitive market. The popularity of mobile messaging still has not hit its ceiling, particularly with the arrival of richer messaging services into the market. To increase the longevity of text, operators globally are looking for innovative ways to enrich the SMS experience by introducing service enhancements. Personalised messaging services from Acision, provide new features which meet the unique requirements of different subscriber segments, making text messaging a richer, more valued medium. Acision estimates that personalisation services for messaging can increase revenue by up to 15% when offered to customers. "Having enjoyed a long-standing relationship with Acision for a number of years, they continue to be our trusted mobile messaging partner of choice, particularly because of their unparalleled experience in deploying value added services," said Burak Sevilengul, Chief Consumer Marketing Officer at Turkcell. "With the addition of personalised messaging with Acision Message Plus, we are able to offer our subscribers enhanced messaging capabilities that enrich the user experience, whilst giving more choice and empowerment on the services they select and use. In meeting our customer's individual needs and creating sticky services, we believe this differentiation will raise customer satisfaction thereby building customer loyalty."