MILWAUKEE, Feb. 26, 2013 /PRNewswire/ -- GMR Marketing, the global sports, entertainment, and lifestyle marketing agency announced today that Cameron Parsons, Managing Director International, will assume the role of Chief Operating Officer, effective immediately. Over the past four years, Parsons has been responsible for building the agency's increasingly significant international network. His work across Europe, Asia, Latin America and North America has recently delivered global B2C and B2B clients with activations for 20 clients at the London Olympic Games, breakthrough digital and mobile programming translated into multiple languages, a record-breaking number of entries into the Cannes Lions International Festival for Creativity, and significant footprints at the Grammys, SXSW and Super Bowl XLVII. As Chief Operating Officer, he will assume all operational management responsibilities and will report to Gary Reynolds, CEO and Chairman. "GMR's business is undergoing dynamic growth worldwide," said Reynolds. "Cameron's international experience, deep connection to GMR and the Omnicom network and track record of producing unmatched marketing programs for some of the most significant brands in the world make him uniquely qualified to take on this important role." Parsons' career spans decades of delivering innovative and effective marketing solutions to a diverse range of clients and industries. Prior to joining GMR, in 2003, Parsons founded his own marketing communications agency in Melbourne, Australia, established startup offices for a U.S. based promotional marketing shop in Sydney, Australia, then relocated to Los Angeles to take a leadership role with that agency. He has held multiple posts in Asia Pacific at GMR, a member of Diversified Agency Services within the Omnicom network, and has been based out of GMR's headquarters in Milwaukee, Wisconsin since 2009. "Being deeply involved in the ground up planning and executing of GMR's growth strategy and implementation over the past four years, I am honored to accept the role of Chief Operating Officer. I look forward to continuing our focus on expanding our service offering, digital fluency, and looking for opportunities to offer our broader and deeper resources to more clients in more countries," said Parsons.