Cherokee Inc. To Participate In The DbAccess Consumer, Retail, Gaming & Lodging Conference

Cherokee Inc. (NASDAQ: CHKE), a global marketer of style-focused lifestyle brands around the world, today announced that Henry Stupp, the Company’s Chief Executive Officer, will host one-on-one meetings at the 2013 dbAccess Consumer, Retail, Gaming & Lodging Conference on Tuesday, March 5, 2013, at the Fairmont Copley Plaza Hotel in Boston, MA. For more information or to meet with Mr. Stupp, please contact Cherokee’s investor relations team.

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee®, Carole Little®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company’s annual global retail sales of owned brands are approaching $2 billion with license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD.(Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).

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