Informatica Introduces Healthcare Data Management Solution To Help Maximize Information Potential

REDWOOD CITY, Calif., Feb. 26, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of dataintegration software, today introduced Informatica Healthcare Data Management. The new offering is themost comprehensive solution available for empowering healthcareorganizations to manage the full spectrum of healthcare master datadomains -- and the relationships between them -- for improvedanalytics and operational decision making.

The Health Information Technology for Economic and ClinicalHealth (HITECH) Act drives the capture of unprecedented amounts ofhealthcare data by incenting providers to adopt Electronic HealthRecords (EHRs), while the Patient Protection and Affordable CareAct (PPACA) imposes payment reforms that reward quality and valuewhile penalizing inefficiency.

Achieving the objectives of healthcare reform requires thathealthcare organizations capture and manage unprecedented amountsof data, and put the data to work to enhance the value ofhealthcare delivery. Informatica Healthcare Data Management strikesdirectly at this need by ensuring reliable, accurate, trustworthydata is readily available to support analytics and clinicaldecision-making at the point of care.

Based on market-leading Informaticamaster data management (MDM) technology, Informatica HealthcareData Management helps healthcare organizations to:
  • Improve quality of care - Enables an authoritativeview of patient, providers, service locations, health plans, andemployees, as well as the key relationships between these entitiesto improve preventive care, care coordination and analytics aroundquality trends.
  • Increase revenue from existing relationships -Delivers insight into referral network and location utilizationrates, enabling healthcare organizations to cultivate referrerswith differentiating services and targeted promotions.
  • Maximize business agility and lower the cost of data -Offers a comprehensive data management platform that helpsorganizations to quickly adapt to new business needs, lower totalcost of ownership, and deliver rapid time-to-value.

"Healthcare organizations are under extraordinary pressure touse their data to gain insights into their business, identify bestclinical practices and drive quality, efficiency and revenues whilereducing referral leakage and encouraging customer loyalty," saidRichard Cramer, chief healthcare strategist, Informatica. "Yet theyare almost always thwarted by poor quality data and by a lack ofreliable data to drive accurate analytics and operationalintelligence. Designed to increase business agility, InformaticaHealthcare Data Management is the most comprehensive solutionavailable for getting all this data right and keeping it correctand useful."

Increase the Value of Healthcare Data

Informatica Healthcare Data Management directly addresses someof the most vexing changes facing healthcare organizationsgrappling with the many dimensions of healthcare reform. Amongthese challenges are ensuring clinical and business analytics arebased on accurate, reliable and trustworthy data; developing newinsights and processes for managing the health of populations; anddelivering trustworthy, actionable decision support at the point ofinteraction with the patient that reduces unwanted variation incare.

Healthcare Data Management significantly expands on the value ofpoint solutions, such as enterprise master patient indexes (EMPI),for managing healthcare data. It centrally manages patientidentities, healthcare providers, payers, employees, servicelocations, organizational hierarchies, as well as relationshipssuch as primary care relationship, physicians who are members of apatient's care team, or employees who have interacted with thepatient or member.

For analysis, these capabilities are vital to accurately answerquestions pertaining to:
  • Volume - How many primary care patients and how manyspecialty patients (e.g.: cardiology) are served by the healthcaresystem? What is the rate of increase of new patients by specialty?How many referrals are received, by specialty and by referringphysician?
  • Geography - Where are patients coming from and how farare they traveling to a location? Where are the geographic gaps inthe patient population that represent opportunities forgrowth?
  • Quality of Care - What are the quality trends acrossthe aggregate patient population, and its sub-populations? What arethe utilization and outcome trends by physician, location and careteam?
  • Marketing - How many households are being served? Isthere an opportunity to enroll new PCPs in a family?
  • Finance - What does it cost to deliver a particularservice versus the revenue received? What are profit margins acrossfacilities and service lines? What are the most cost-effectivelocations within the system to deliver what services?

For operational decision making, the trusted informationprovided by the new solution enables healthcare organizationsto:
  • Improve care delivery - Proactively intervene forpreventive care, and improve coordination among care team membersin patient centers and medical homes.
  • Improve communications - Enhance alerting andcommunications to a patient's care team.
  • Develop a stronger referral network - Determine bestreferral sources, and channels, extend valuable services tohigh-volume referrers (e.g.: real-time admission notifications),target promotions to increase referrals from lower-volume sources,reduce referral leakage.  
  • Comply with healthcare regulations - Healthcare DataManagement is built on the same Informatica MDM platform as theICD-9 to ICD-10 compliance solution developed by our partnerHighpoint Solutions. This is one example of many that demonstrateshow a code set can be managed as master data to meet a compliancemandate.

Availability

Informatica Healthcare Data Management is available now.

Tweet this : News: @InformaticaCorpIntroduces #Healthcare #Data Management Solution for HealthcareOrganizations http://bit.ly/Xo1bbV

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of data integration software.Organizations around the world rely on Informatica for maximizing return on data to drive their topbusiness imperatives. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets residingon-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit www.informatica.com. Connect withInformatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informaticaand http://twitter.com/InformaticaCorp.

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Note: Informatica, PowerCenter, Informatica Platformand Informatica Healthcare Data Management are trademarksor registered trademarks of Informatica Corporation in the UnitedStates and in jurisdictions throughout the world. All other companyand product names may be trade names or trademarks of theirrespective owners.

CONTACT: Deborah Wiltshire	         Informatica Corporation	         +1 650 385 5360         mobile/+1 650 862 8186	         dwiltshire@informatica.com                  Shira Frantzich         Informatica Corporation         +1 650 385 5674         sfrantzich@informatica.com

Informatica Corp.

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