"As a provider of second screen and interactive television solutions, mPortal understands that advertising is a key component for monetizing television across connected devices," said DP Venkatesh, CEO, mPortal Inc. "Rovi clearly recognizes the value of an end-to-end ad monetization solution for connected and mobile devices so we are pleased to be collaborating with them.""Boxfish is a unique TV discovery application that uses a real-time index of every word spoken on TV to connect consumers quickly to content of interest," said Eoin Dowling, CEO, Boxfish. "We're excited to be collaborating with Rovi to create a dynamic new opportunity for advertisers and become part of a broader Ad Network that is delivering a way for brands to stay in front of TV viewers across screens." Developers that integrate Rovi Advertising Service also receive campaigns from the Rovi Advertising Network, which can attract marketers by delivering a unique inventory, receptive consumers, and billions of impressions a month across the range of screens that now comprise the digital media experience. For more information about joining the Rovi in-App Advertising Program contact: AppAdvertising@rovicorp.com. About Rovi Advertising Service Rovi Advertising Service is a cloud-based solution that enables app developers, consumer electronics manufacturers, and service providers to easily generate new and recurring revenue streams. The turnkey solution enables advanced advertising to appear within applications and User Interfaces on mobile devices, tablets, PCs, connected TVs, set-top boxes, Blu-ray players, game consoles and more. Advertising capabilities include display and video units, as well as highly immersive and interactive branded destinations. About Rovi Advertising Network Rovi Advertising Network provides expert representation and end-to-end campaign management reaching millions of consumers using multiple digital devices throughout their daily lives. Our signature 360° Service ensures creative continuity for a consistent advertiser message in all viewing locations, while simplifying campaign execution with unified design, campaign management and analytics for reporting performance.