BARCELONA, Spain, Feb. 26, 2013 (GLOBE NEWSWIRE) -- Mobile World Congress 2013 -- Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today announced the expansion of its Rovi Advertising Service to support the integration of advanced display and video advertising in mobile phone, tablet and connected TV apps. Program charter participants include popular solution providers Boxfish, mPortal, and Muzu. The advertising trial program is designed to allow participants to create new revenue streams and contribute to the development of best practices for optimizing ad placements and driving return on investment. "As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network," said Heather Way, senior research analyst, Parks Associates. "More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment." Rovi will be demonstrating the Rovi Advertising Service at Mobile World Congress and showcasing in-app advertising within third-party and Rovi applications running across a range of platforms including Smart TV, iOS, Android, and Nexus. Rovi will also be opening the trial program to additional participants. Rovi plans to make streamlined on-boarding APIs and an SDK kit available to the broader developer community later this year. "The new trial program is designed to allow app developers to efficiently and effectively monetize their platforms without losing focus on their core business and participate in what Juniper Research forecasts to become a more than a $7 billion industry by 2015 in the mobile space alone*," said Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation. "Importantly, we are creating a network that will enable advertisers to make a single media buy and, backed by detailed analytics to measure performance, execute unified campaigns across multiple screens."