ATLANTA, Feb. 25, 2013 /PRNewswire/ -- B2B Workforce, a leading provider of enterprise application and human capital technology solutions for top U.S. companies, will present before the Americas SAP Users Group, Georgia Chapter (ASUG) on Friday, March 1st, at the Coca-Cola Company in Atlanta. Tech and business professionals across a variety of industries will gather at ASUG, the world's largest independent SAP user group representing more than 3,500 companies. Attendees will gain key insights around strategic talent acquisition from Gemma Filliben, vice president of Enterprise Solutions at B2B Workforce, a division of Randstad Technologies. An expert in talent and solutions in the niche market space of ERP/SAP, Filliben will provide answers to some of the primary concerns many companies face today, such as how to acquire the right talent at the right time, operate at lower costs, improve quality, reduce risk and help align talent and solutions with business goals. Furthermore, Filliben will demonstrate how B2B Workforce's strategic approach can optimize ROI. "The talent market has changed dramatically over the past few years, increasing the necessity for companies to understand, adapt and implement a forward-thinking talent acquisition strategy. ASUG members will learn how to develop tactics for optimizing talent acquisition and syncing integrated strategies with organizational goals," said Tony Smart, vice president of business development, strategy and emerging markets at B2B Workforce. "Many companies will be looking to recruit talent in the hottest jobs for 2013, including business analytics, cloud/mobility and infrastructure, and it is critical that they receive maximum value from their managed resource program and reduce total cost of ownership." As the demand for and supply of satisfied skilled contingent workers continues to increase, companies will have the opportunity to boost their financial flexibility and hire better, more qualified candidates with expert resources such as B2B Workforce. Filliben's presentation at ASUG Friday will share B2B Workforce capabilities and opportunities in the ERP/SAP space and how they provide flexible, scalable and compelling delivery models to maximize their customers' success.