Pivotal HD is expected to be available at the end of the first quarter of this year as a software-only or appliance-based solution, backed by EMC's global 24x7 support infrastructure.Executive Quotes: Scott Yara, senior vice president of products, Greenplum, a division of EMC "Hadoop is a big deal and poised, for many enterprises, as the key to unlock Big Data's transformational potential. Marrying the extraordinary capabilities of the Greenplum technology—essentially the Greenplum crown jewels—with this amazing open-source phenomenon has been no small feat. But we're 'all in' — investing in a manner that no other company is — to help catapult Hadoop into wide-scale adoption." Steven Hirsch, chief data officer, SVP Global Data Services, NYSE Euronext "With Pivotal HD, we can check off many of the items on our Hadoop wish-list—things like plug-in support for the ecosystem of tools, improved data management and greater elasticity in terms of the storage and compute layer. But above all, it provides true SQL query interfaces for data workers and tools—not a superficial implementation of the kind that's so common today, but a native implementation that delivers the capability of real and true SQL processing and optimization. Having a single Hadoop infrastructure for Big Data investigation and analysis changes everything. Now add to all of this functionality the fact that the SQL performance is up to 100x faster than other offerings and you have an environment that we at NYSE Euronext are extremely excited about." Jeff Kelly, Big Data analyst, The Wikibon Project "By integrating the Greenplum database natively within Hadoop, Pivotal HD opens up Big Data analytics to a new class of practitioner – the savvy business user –providing both real-time query responsiveness via a familiar SQL interface and eliminating the need to move data back and forth between Hadoop and separate analytic databases. Most importantly, by providing both real-time and batch analytics capabilities in a single environment, Pivotal HD moves Hadoop several steps closer to realizing its full potential as the de facto, comprehensive Big Data platform of the 21 st century." John Myers, senior analyst, Enterprise Management Associates "The Pivotal HD release reflects the results of recent Enterprise Management Associates Big Data Research and our vision for the Hybrid Data Ecosystem. With the sharing of a common data store via HDFS and processing information based on business requirements via either a SQL or NoSQL access, Pivotal recognizes that different analytical challenges require different processing/access layers."