Mr. Simmons comes to Body Central from Coldwater Creek, where he held numerous positions in the e-commerce and marketing groups, most recently as Division Vice President of e-Commerce with responsibility for strategizing and executing digital marketing programs. Prior to joining Coldwater Creek in 2006, Mr. Simmons managed Internet One LLC, an online marketing firm. In his new role, Mr. Simmons will work to improve the online shopping experience and increase traffic and conversion.

Brian P. Woolf, Body Central's Chief Executive Officer, stated, "I am very excited to welcome Andrea, Patti, Debbie, and Grant to the Body Central team. We continue to build our organizational structure to effectively execute on our long-term vision for the Company. These four leaders bring diverse and in-depth retailing knowledge in the areas of merchandising, branding, marketing, and strategic planning to Body Central. Separately, I want to thank Beth for her years of hard work and dedication to Body Central. She has been instrumental in building Body Central into a business with over $300 million in annual sales and we appreciate her contributions. I wish her the best in her future endeavors."

About Body Central

Founded in 1972, Body Central Corp. is a growing, multi-channel, specialty retailer offering on trend, quality apparel and accessories at value prices. As of December 31, 2012 the Company operated 276 specialty apparel stores in 26 states under the Body Central and Body Shop banners, as well as a direct business comprised of a Body Central catalog and an e-commerce website at www.bodyc.com . The Company targets women in their late teens and twenties from diverse cultural backgrounds who seek the latest fashions and a flattering fit. Stores feature an assortment of tops, dresses, bottoms, jewelry, accessories and shoes sold primarily under the Company's exclusive Body Central® and Lipstick® labels.
CONTACT: Tom Stoltz         Body Central Corp.         COO and CFO         904-207-6720         tstoltz@bodyc.com

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