a sell-off that came at least a year too soon. While we do not know what the future holds, we do know that Apple continues to dominate mindshare and, to the extent it can via its current strategy, market share against scant meaningful competition. So, in some respects, you have to give Tim Cook a pass. Apple remains Apple, with or without Steve Jobs. In others, your long-term radar of concern absolutely must pique. It's all about keeping short-term vs. long-term Apple and the media's Apple vs. Apple's Apple in proper perspective.