BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ -- Service2Media introduces version 4.0 of their App Lifecycle Platform for mobile and tablet apps. The new release of M2Active incorporates many new features and improvements, enhancing the integration with the enterprise environment and increasing developers' productivity. Furthermore, the cloud services' functionalities, such as push notifications and in app payments, are extended and can all be managed from one single portal. M2Active 4.0 is available from today for Service2Media's customers and partners. Any organization building mobile apps needs a multi-channel strategy. Today's business apps provide a serious channel of interaction between enterprises and their customers. Companies need to ensure that none of their customers are excluded, whether they use a BlackBerry, Android tablet, Windows Phone or iPhone. This means incorporating robust and reliable multi-platform design, development, update and maintenance techniques in their App Factories in order to reach their customers. Mobile projects are unpredictable in terms of time to market and costs, due to the requirement of multiple highly native-skilled employees. Service2Media's unique solutions focuses instead on setting up an internal App Factory with approachable technology, trained people and processes in place helping IT departments to work efficiently in times of high demand for rapid app development. M2Active's flexible and scalable approach reacts to changes in the mobile landscape, decreasing risk, development time and cost of ownership. Service2Media's App Lifecycle Platform is an enterprise grade solution enabling enterprises to create near-native multi-platform apps from a single source. It gives you a comprehensive set of intuitive tools, rapid workflows and cloud services to create mobile apps, build them for multiple platforms and manage them throughout their full lifecycle. And the best of all: it can all be done from a single code stream, fully integrated into your existing build and deployment chain.