LONDON, Feb. 25, 2013 /PRNewswire/ --Based on its recent analysis of the digital radiography (DR) market, Frost & Sullivan recognizes Swissray Medical AG (Swissray) with the 2012 Europe Customer Value Enhancement Award. Swissray has pioneered the development of proprietary, state-of-the-art direct digital radiography (ddR) technology. Its exceptional solutions – ddRVersa, ddRCruze, ddRFormula and ddRElement - represent a perfect blend of best-in-class quality and performance with affordability. Customization and flexibility are the hallmarks of Swissray's products, which can be modified to meet the actual needs of healthcare facilities, helping end-users achieve maximum efficiency. Two important reasons end users seeking to replace their installed base with a DR system are workflow optimization and throughput improvement. Radiation dose optimization is also becoming a crucial competitive aspect in the market. High costs of DR systems and quality of maintenance services are among the other focus points for end-users. "Swissray's strong market position is based on its high-quality, high-performance solutions that can be customized to meet client needs," noted Frost & Sullivan Healthcare Industry Analyst Dominika Grzywinska. "The company's innovative and user-friendly solutions are considered an industry benchmark. Moreover, flexible product pricing enables the company to address the needs of all types of end-users, ranging from large teaching hospitals to smaller facilities with lower throughput." All Swissray products are available with the company's proprietary software, eXpert. This not only significantly improves workflow, but also minimizes the risk of mistakes. Here again, the software can be adjusted to specific end-user requirements. "Swissray's products are designed with a special focus on dose minimization," added Grzywinska. "The systems are equipped with a radiation monitoring functionality, initially developed for one of its Scandinavian customers, and which has since been extended to all end-users."