Synchronoss Technologies, Inc. (NASDAQ: SNCR), the mobile innovation leader that provides personal cloud solutions and software-based activation for connected devices across the globe, announced today that its Personal Cloud solution has been significantly enhanced now to add support for connected consumer devices. The company will showcase the platform, including its Connected Home and Connected Car solutions at 2013 Mobile World Congress in Fira de Barcelona Gran Via - Hall 5, Stand H510. Today, Synchronoss has one of the largest personal cloud solutions globally and is currently deployed by many of the world’s biggest mobile operators, like Verizon Wireless, Vodafone and Telefonica. With Synchronoss, operators can offer a branded cloud storage, backup and synchronization service to their subscribers, offering new capabilities to store contacts and rich media across any device (smartphones, PC’s, tablets, TV’s, etc.) and any platform (Android, iOS, RIM, Windows, etc.). Address book contacts, pictures, music, videos, device settings (such as ring tones, wall papers, email, etc.), documents, SMS/MMS and call logs can be securely stored to the cloud and relevant contents synchronized across multiple devices and mobile operating systems. The solution makes it trivial for mobile subscribers to transfer all contents from one handset to the next, as well as retrieve them from the cloud when needed. “Mobile operators who are able to transform themselves into digital lifestyle solutions providers, who go beyond just providing access and devices to their customers to empower consumers and enterprises with solutions – end-to-end solutions – will reap greater benefits from the cloud,” said Chetan Sharma, Founder and President, Chetan Sharma Consulting. “Such operators go beyond just being an enabler of the ecosystem; they actually launch complete end-to-end personal cloud solutions.” The Connected Home solution, which will be demonstrated during Mobile World Congress, will showcase how subscribers can access their digital content stored in the Synchronoss Personal Cloud on their connected consumer electronics devices, such as Smart TV’s.