Trendium Presents A New Paradigm In Customer Experience Management (CEM) And Customer Experience Assurance (CEA) For 4G/LTE At Mobile World Congress (MWC) 2013, Hall 5, 5G12
A new, innovative, culturally-disruptive solution finally empowers Communications Service Providers (CSPs) to gain all the visibility and insights they need, while drastically reducing the cost of monitoring the network for the purpose of customer care, operations, planning and marketing.
BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ -- Trendium, a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, today announced that they are exhibiting their entire new portfolio, at Mobile World Congress (MWC) 2013, that has been purposely designed for 4G/LTE applications to deliver a 10x improvement over current solutions. "Service providers that migrate to 4G/LTE face a new reality. The CSP industry is at an inflection point. Traditional and current solutions and concepts for CEM and Customer Experience Assurance are obsolete," stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. "For service providers, the transition to 4G/LTE and true high-speed mobile broadband is like the transition from analog to digital. It's exciting, promising, revolutionizing, but also rich with unknowns. One thing is for sure. The challenges it brings about from the standpoint of operations, customer care, planning, and marketing are not a 'bigger' version of those faced with 3G but rather a completely different set. This also happens at a time when the industry is facing growing costs and shrinking profits, and service providers are rethinking what they do and how they do it. It is less about protocol troubleshooting, interoperability, and stitching together all the messages in a session end-to-end. It is more about sizing and configuration of network resources, management of user contexts, and balance of activities across the entire network. We are talking about a connection-less technology. This is a true IP world!" Trendium will demonstrate their solutions for 4G/LTE Mobile Broadband Assurance and 4G/LTE RAN & Backhaul Assurance. The solutions consist of ViewPORT™ and the Network Access Agents (NAA®) family, all of which will be on display. ViewPORT™ is the most intuitive and flexible cloud-based Assurance & Analytics portal powered by ServicePATH ®, a carrier-grade collection and mediation platform that has been deployed for many years and has proven to scale in the largest network in North America. The NAA ® family features the most cost-effective hardware probes for LTE, including a very compact RAN probe for S1 and X2 monitoring, the most versatile software data collectors, and a unique smart device application, namely Peg™, that collects real customer experience, device information, and network performance data. "Those who stop by our booth at MWC 2013 will see the future," continued Dr. Yamany. "Service providers are starting to realize that if they keep doing what they have been doing they cannot expect different results. Asking the same questions, even to the experts, will only get them the same answers. There are new questions and they need new answers. This is why we brought Trendium to MWC 2013 and to the industry."