LOS ANGELES, Feb. 23, 2013 /PRNewswire/ -- Creative Productions, a marketing agency led by Trojan Alumni, is the title sponsor for this Sunday's highly anticipated matchup of USC vs. UCLA men's basketball at the Galen Center. (Logo: http://photos.prnewswire.com/prnh/20110808/LA47943LOGO-b ) "The legacy for this event, which began in 1928, is embodied in the theme for our sponsorship, Crosstown Showdown sm," stated Deborah Golian Castro, president and CEO of Creative Productions. "To celebrate, we're giving away 10,000 commemorative window stickers as a keepsake for all attendees of the game. We believe in going big to make a statement, and this game is about Trojan Spirit, and the quest for victory that would put the Trojans on top of the rivalry for this season." Creative Productions will enhance its sponsorship of the game by providing fan promotions including the Crosstown Showdown sweepstakes, VIP tickets and pre-game brunch at the prestigious Founders' Club, in addition to the custom-designed Crosstown Showdown window decals and collectable hats. Castro knows something about the rivalry first-hand. "Coming from a family with passionate fans from both universities, there have been times where family members don't speak to each other after a loss," shared Castro. "This rivalry game is the most fun all year, and means even more as a sponsor, alumnus and supporter." Celebrating its 20 th anniversary, Creative Productions believes USC exemplifies the values that align with their business and the clients they serve. Like USC Athletics, Creative Productions is about competitiveness, pride and persistence. USC Sports Properties, the FOX-owned sales entity which manages the marketing and media rights on behalf of USC Athletics, has offered Creative Productions the opportunity to create a unique sponsorship experience to meet their business objectives. "We are thrilled to have such a great presenting sponsor come on board," said Dan Shell, Vice President and General Manager of USC Sports Properties. "Creative Productions is a great partner of ours —they have great ties to USC and a clear passion in their support of USC Athletics. We are excited to have them as the presenting sponsor of this game for the next two years. Like the Trojans, Creative Productions is committed to giving back to the loyal community of USC fans through active fan engagement." Sunday's game holds the promise of a great matchup and fan pleaser that will continue to foster the mystique that surrounds this longstanding crosstown matchup, stay tuned.