DISH is hopping into Sunday’s Daytona 500 race through its sponsorship of the Leavine Family Racing’s No. 95 DISH Ford Fusion to be piloted by up-and-coming driver Scott Speed. Other than the Hopper logo, the car will be virtually ad-free, meaning consumers will see the DISH brand on FOX in spite of the network’s ongoing refusal to air ads for DISH’s consumer-friendly Hopper™ Whole-Home HD DVR.
Fox also wants to prevent viewers from accessing the recorded television shows they have already paid for while on the road. For race fans, the Hopper is great for catching recorded race highlights and other coverage at the hotel after the race.DISH is proud to sponsor up-and-coming driver Scott Speed at the Daytona 500. Speed is no stranger to racing and his diverse career in driving includes qualifying for the Formula One team in 2006. Speed became the first American to race in Formula One since Michael Andretti in 1993. His recent success in qualifying for the Daytona 500 makes him a great contender for Sunday. “I’m a big DISH fan and am excited to return to Daytona International Speedway Sunday with the Hopper riding shotgun,” said Scott Speed. “Hopper is great for people like me -- we can record more programming and take our favorite shows with us.” To track Speed and the Hopper as they race around the track, follow @DISH and @scottspeed and search the hashtag #adfreetv, or visit http://www.facebook.com/ScottSpeed and http://www.facebook.com/DISH. About DISH DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.056 million satellite TV customers, as of Dec. 31, 2012, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation's subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of customers around the world. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com. About Leavine Family Racing Leavine Family Racing (LFR), currently a two-team operation in the NASCAR Sprint Cup Series and the ARCA Racing Series, is a Texas-based team – headquartered in Tyler, Texas. The racing team has an entry in the NASCAR Sprint Cup Series – the No. 95 car with driver Scott Speed, and the ARCA Racing Series – the No. 95 car with driver Michael Leavine. The team is owned by Bob and Sharon Leavine.
Leavine Family Racing began competing in NASCAR with four career-starts for the 2011 racing season in NASCAR’s premier series with driver David Starr.The team’s shop is located in Concord, North Carolina, just outside of Charlotte Motor Speedway’s turn two. During the 2010 season, as an entry into NASCAR, Bob Leavine was a sponsor in the NASCAR Nationwide Series and NASCAR Camping World Truck Series