Xerox Corporation (XRX): Today's Featured Consumer Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Xerox Corporation ( XRX) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 0.9%. By the end of trading, Xerox Corporation rose 28 cents (3.6%) to $8.12 on average volume. Throughout the day, 14.2 million shares of Xerox Corporation exchanged hands as compared to its average daily volume of 11 million shares. The stock ranged in a price between $7.88-$8.13 after having opened the day at $7.89 as compared to the previous trading day's close of $7.84. Other companies within the Consumer Durables industry that increased today were: Universal Electronics ( UEIC), up 4.3%, Tempur-Pedic International ( TPX), up 4.3%, VeriFone Systems ( PAY), up 3.7%, and Nautilus Group ( NLS), up 3.4%.
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Xerox Corporation provides business process and information technology (IT) outsourcing, and document management services worldwide. Xerox Corporation has a market cap of $10 billion and is part of the technology sector. The company has a P/E ratio of 7.6, below the S&P 500 P/E ratio of 17.7. Shares are up 15.2% year to date as of the close of trading on Thursday. Currently there are four analysts that rate Xerox Corporation a buy, one analyst rates it a sell, and two rate it a hold.

TheStreet Ratings rates Xerox Corporation as a buy. The company's strengths can be seen in multiple areas, such as its attractive valuation levels, good cash flow from operations, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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