UnitedHealthcare today opened its newest health benefits store at 168 Centre St. in Chinatown, New York, continuing the company’s nearly 20-year commitment to serving local residents with comprehensive and personalized customer service. A ribbon-cutting ceremony was held today with elected officials, community leaders and UnitedHealthcare executives. The new UnitedHealthcare Asian Plaza in Chinatown replaces the company’s first-ever retail-like customer support center that opened in 1994. This latest storefront is the 23 rd to open in the United States and was modeled after the successful design used at the company’s Queens store. On average, more than 3,000 people a month have visited the Queens store since it opened in 2011. With a focus on serving the Asian-American community, the new UnitedHealthcare Asian Plaza in Chinatown will provide residents with information and customer service on all UnitedHealthcare benefits plans, including Medicare, Medicaid, small business and individual, while also offering health and wellness services, and free public health education programs. “UnitedHealthcare is opening this newest storefront in Chinatown in order to provide individuals and businesses with simple, personalized information about both their benefits coverage and health and well-being,” said Chris Law, national vice president, UnitedHealthcare’s Asian Initiatives. “We are honored to join with local elected officials, community leaders and residents to open our new store to the community.” At the new 11,000-square-foot consumer-support center in Chinatown, visitors can sit down with customer service professionals and discuss their health benefits in their native language, ask questions about claims or billing issues, and seek assistance on other health insurance-related matters. Specially trained staff are also available to help local residents, including those who are not UnitedHealthcare customers, identify and apply for more than 15 types of state and federal social service programs, including the Elderly Pharmaceutical Insurance Coverage (EPIC) program, Medicare Savings Program (MSP), the New York State Food Stamps program, and heat and electric subsidies.