PROS ® (NYSE: PRO), a big data software company, today announced its sponsorship of the Chemical Sales and Marketing Effectiveness Conference, scheduled Feb. 27-28 at the Hotel Husa President Park in Brussels. PROS speakers will showcase how leading chemical manufacturing organisations are using big data applications to help increase sales effectiveness and achieve pricing excellence. As part of the two-day event, PROS Director of Sales for Northern Europe Will Edward, and Regional Vice President for Central and Southern Europe Jochen Werner, will present a session titled “How Pricing Excellence Drives Sales Effectiveness.” Edward and Werner will demonstrate how chemical companies can apply big data science to optimise margins and provide sales teams with more in-depth guidance on pricing, cost to serve and volume purchasing decisions. Werner commented, “Global purchasing, raw material price volatility and increased competition are all factors driving the need to improve sales effectiveness in the chemical sector. Using big data can help pricing, sales and marketing teams gain insights into optimal price points and offers for their customers, enabling them to turn market volatility into market opportunity. We look forward to sharing our insights gained from working alongside some of the world’s leading chemical companies.” PROS joins speakers from across the chemical industry including Dow Chemical, BASF, DuPont, DSM and Kemira. For more information about the Chemical Sales and Marketing Effectiveness Conference, please visit http://www.teneoevents.eu/future-events/chemical-sales-marketing-effectiveness.html. To schedule a meeting with a PROS representative, send an email to firstname.lastname@example.org or call 1-855-846-0641. PROS in the Chemical Sector Through its big data science and analytics, decades of experience and an unwavering commitment to customer success, PROS helps chemical companies transform their big data into greater sales and profits. As a leading provider of big data technology to the chemical industry, PROS is part of the Microsoft Chemical Reference Architecture, which provides chemical companies with best practice guidance around their IT and business challenges.