VANTAA, Finland, February 21, 2013 /PRNewswire/ -- Quintiq, a global leader in supply chain planning and optimization (SCP&O) software, announced today the launch of its newest business unit in Finland (BUFI). BUFI is devoted solely to addressing the immense SCP&O market potential of Finland, Sweden and the Baltic States. With strong credentials in the areas of metals, manufacturing, workforce planning and logistics, the BUFI team is now in place to support customers and meet the high demand of the market with Quintiq's industry-leading SCP&O solutions. Quintiq's target industries in the Finnish region include pulp and paper, metal processing, mining, logistics, and others. Quintiq announced that Olli Kämäräinen and Markus Malinen will lead the new unit. Olli Kämäräinen has 15 years of business consultancy, management and academic expertise in optimization algorithms. Markus Malinen has 20 years of logistics, ICT, sales and R&D management expertise in the steel industry. Together the pair will oversee the new Quintiq entity, based out of Vantaa, as co-Business Unit Directors. "Our global expansion continues at an increasing rate and having a dedicated business in Finland made sense to create new capacity for growth and to provide support to customers in the region," said Arjen Heeres, Chief Operating Officer of Quintiq. "I am delighted to have the experience and expertise of both Markus and Olli leading this new unit." "Quintiq has proven its ability to solve the world's most complex planning puzzles," said Olli Kämäräinen. "I look forward to working closely with customers in the region and offering the world's best SCP&O solutions to drive value for businesses throughout the Nordic and Baltic markets." About Quintiq Quintiq's revolutionary supply chain planning and optimization (SCP&O) platform enables enterprises to improve efficiency at every stage of the supply chain journey. It powers end-to-end planning and optimization of personnel, resources and processes in a single planning environment, across all planning horizons. Many of the world's largest and most successful enterprises rely on Quintiq to achieve their business goals, strengthen their competitive advantage, and create new revenue streams.