EINDHOVEN, The Netherlands, Feb. 21, 2013 /PRNewswire/ -- IBM (NYSE: IBM) and NXP Semiconductors N.V. today announced the first results of a smarter traffic pilot, conducted in the Dutch city of Eindhoven. The trial demonstrates how the connected car automatically shares braking, acceleration and location data that can be analyzed by the central traffic authority to identify and resolve road network issues. (Photo: http://photos.prnewswire.com/prnh/20130221/NY63922 )(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO ) "The trial successfully showed that anonymous information from vehicles can be analyzed by local traffic authorities to resolve road network issues faster, reduce congestion and improve traffic flow," said Ab Oosting, European Union project manager for the Collaborative Region of Eindhoven SRE. "By receiving the information in real time, road authorities can utilize mobile technologies to immediately deploy emergency response teams and road workers to resolve issues. Traffic center staff can promptly respond and manage traffic flows away from accidents and dangerous traffic situations." The city region of Eindhoven (SRE) is located at the hub of several international transportation routes, where relatively small incidents can have major consequences for the system as a whole. In 2011, approximately 30,000 people were killed in the European Union as a consequence of collisions in traffic. The European Commission recently adopted an ambitious Road Safety Programme, which aims to cut traffic deaths in Europe between 2011 and 2020 by 50 percent. Intelligent transport solutions (ITS) can help improve European road conditions and safety. The 12-month trial was designed to provide the regional government with insights to maintain roads, reduce traffic congestion and increase road safety. The Ultimate Mobile Device: Connected Cars, Proactive Traffic Avoidance and Safety With greater connectivity, today's automobiles generate a vast amount of data that can be used to enhance the driving experience, while improving traffic condition and road safety. For example, with IBM MobileFirst, which combines the power of mobile and cloud-enabled technologies, the same sensors that alert drivers about low tire pressure or broken lights can also automatically provide insight into traffic patterns. During the trial, IBM, NXP and its partners equipped 200 participating cars with a device containing the NXP telematics chip "ATOP" that gathers relevant data from the central communication system of the car (CAN-bus). Relevant sensor data – that were indicators of potholes or icy roads – was collected in-vehicle and transmitted to the cloud-enabled IBM Smarter Traffic Center.