NEW YORK (TheStreet) -- I came across a couple of things Wednesday that perfectly illustrate the Apple's (AAPL - Get Report) Apple versus the media's Apple dichotomy we're pathetically living through.Short-term perspective versus long-term perspective. That provides the context for so much of the Apple-related writing I do. It's critical. The media, Wall Street and swaths of others -- obviously -- have a difficult time marrying the two. Apple Board Chairman Arthur D. Levinson to Stanford's Graduate School of Business the other day via Fortune:
ThereFlashback to my Do not buy AAPL ahead of earnings rant circa January 22 via YouTube: And then there's the news that Apple absolutely annihilated Samsung in the fourth quarter, shipping 27.4 million iPhone 5s and 17.4 million of the "old" iPhone 4S (44.8 million combined) versus 15.4 million Galaxy S3s. Now, I am not about to wax hypocritical and say, see, Q4 smartphone sales data tell the story. I will, however, put this short-term news in perspective vis-a-vis Apple's present dominance and long-term potential to continue dominating. Last week, I wondered why we're so willing to believe brainless members of the media over people on the inside at Apple, re: the company's health. We have become so cynical (or deranged, desensitized and deluded) that we'll go with uninformed noise from the media over the calmly spoken words of Tim Cook on earnings calls and at investor conferences. Don't invest on the basis of these short-term numbers, as impressive as they are. Use them to cut through the noise and inform your long-term perspective a bit more:
are long-term signs of how a company is doing and whether or not Apple sells 47 or 48 million iPhones -- let somebody else worry about that.
- A meaningful relationship exists between a calm, cool and collected Tim Cook, who speaks of not building crappy products for the sake of easy revenue and market share, and 45 million iPhones out the door. There's a significant, even if qualitative, correlation between Cook, at the recent Goldman Sachs conference, saying, The huge demand for iPhone 4S surprised us. (See, he wasn't lying! And he knows more than Betty Liu!). Apple will not produce, and does not need to produce, a "cheap" or "inexpensive" iPhone. You could have missed it through all of the noise and hysteria, but that's what the most sane and logical voices of reason have been saying all along!