ATLANTA, Feb. 20, 2013 /PRNewswire/ -- Wi-Ex ( www.wi-ex.com), a leading provider of cell phone signal booster kits and manufacturer of the popular zBoost product line, announced that today's FCC Report and Order "Improving Wireless Coverage for Consumers through the Use of Signal Boosters" which adopted stringent technical standards for cellular signal boosters is an endorsement of the growing need for boosters. Most of today's procedural and technical rules adopted for consumer signal boosters are based on a Joint Proposal, agreed to by several signal booster manufacturers including Wi-Ex, nationwide wireless service providers including AT&T, Verizon Wireless, T-Mobile and Sprint, and over 90 small, rural, wireless service providers. (Photo: http://photos.prnewswire.com/prnh/20130220/CL63706 ) This endorsement of the need for boosters is supported by recent research, Pew Research Center's Internet & American Life Project that found 72 percent of cell owners experience dropped calls at least occasionally. In addition, the study found that 77 percent of cell phone Internet users experience slow download speeds that prevent data from loading as quickly as they would prefer. "Since we have always used technology to protect the provider's network, today's FCC Report and Order validates our technology and products and encourages us to continue research and investment in the area of enhancing the cell phone signal," said Karen Reynolds CEO and President of Wi-Ex. "With millions of boosters already enhancing the provider's signal for municipal, state and federal governments, military installations, security agencies, businesses, healthcare facilities and most importantly consumers, with our zBoost products we see firsthand the positive impact of cell phone signal boosters for consumers and businesses." Today the FCC released supporting statements that include, "Removing consumer and industry uncertainty regarding signal booster use and operation will promote further investment in and use of this promising technology. Signal boosters not only help consumers improve coverage where signal strength is weak, but they also aid public safety first responders by extending wireless access in hard-to serve areas such as tunnels, subways, and garages. This Report and Order reflects a common sense, consensus-based technical solution that will help millions of consumers across the country."