NEW YORK ( TheStreet) -- Investing should not be dictated by fashion. Running a public company is not like owning a private one.These are the only facts that matter concerning Apple ( AAPL), which our Rocco Pendola and the rest are once again going bi-polar on. I wrote once, at Seeking Alpha, that the solution to Apple is simply to divide by 10, and it remains true. Apple was once $700, now it's $450. Split it 10-1, as I suggested, and you have a $70 stock going to $45. This happens all the time. It's part of the ebb and flow that makes the stock market so much fun. Sectors go into fashion, pass out of fashion, then return in predictable patterns. This is why technical analysis works. Of course you don't need a class in stochastics to see the patterns. Right now entertainment stocks such as Disney ( DIS) are hot, while 3-D printing companies including 3D Systems ( DDD) are not. Cloud companies that produce services such as Google ( GOOG) are hot, as our Chris Ciaccia notes, , while companies that produce products including Apple (and Dell ( DELL), Nokia ( NOK), Microsoft ( MSFT), HP ( HPQ), and on and on) are not. These assumptions will change. They will reverse. We will all suddenly realize that we have always been at war with Eastasia, or have never been at war with Eastasia (for you fans of George Orwell's 1984.) I'm old enough to remember when the Los Angeles Clippers were a bad team and the Lakers a great one. So Apple will announce something cool. Maybe it will be a TV, as Rocco Pendola believes. Maybe it will be a watch, as Business Week suggests. Maybe it will be a cheap iPhone for China, as Apple Insider has written. Maybe it will be all three -- a cheap TV-watch for China! Point is, when something does get announced, all the things that looked wrong with Apple will look right, everyone will pile in and the escalator will go up again. I don't see any reason to panic. Now, as to the second point, David Einhorn buying a big hunk of Apple shares and then trying to bully Apple CEO Tim Cook into giving more cash to shareholders. Reuters reports a judge sees a "likelihood of success" concerning Einhorn's legal gambit, as The Huffington Post reports , which is not at all the same thing as saying Einhorn is going to win his case.