MISSION VIEJO, Calif., Feb. 20, 2013 (GLOBE NEWSWIRE) -- FITT Highway Products, Inc (OTC:FHWYD) (the "Company"), announces it has retained Integrity Media Inc., as its Investor Relations firm of record. Integrity Media Inc., which is based in Las Vegas, NV, is led by Kurt Divich, President. Mr. Divich, a twice-published author, is one of the true pioneers of Internet-based financial communication and has worked with hundreds of public companies in a wide variety of industries including previous consulting with national beverage companies. In addition to his broad public company background, Mr. Divich has specific expertise in politics and political marketing, with a strong understanding of how to position an equity in a beneficially changing regulatory environment. "Adding Integrity Media to our team is an important step toward increased market awareness for F.I.T.T. Energy and in support of our perpetual effort to provide complete corporate transparency," stated Michael Dunn, CEO. "Mr. Divich has specific expertise that makes his firm an ideal partner and we look forward to having him be our voice to our present and prospective investors." "We are pleased to add FITT Highway Products to our roster of public companies," stated Kurt Divich of Integrity Media, "We were initially impressed by F.I.T.T's product and it's unique compound. Not only did the product deliver as promised but it is also well ahead of the curve as we anticipate the market climate for certain beverages to change. We intend to do our level best to make sure that the investing public is aware of the successes of this company during our tenure of service." Please visit http://www.throwafitt.com/ for more information about the company and its products. About FITT Highway Products, Inc. FITT Highway Products, Inc. is a brand management Company. As disclosed in its recent 10-Q filing for the period ended September 30, 2012, the Company entered into an Operating Agreement with FITT Energy Products Inc., to perform a majority of the Company's operating services, including among other things, selling, marketing, producing and distributing "F.I.T.T. Energy For Life" in exchange for a royalty payment.