- Explore how to use basic and detailed Google Analytics and Site Catalyst reports;
- Find out how to use segmentation to precisely measure performance;
- Discover how to gain vital insight from analytics data to guide business decisions; and
- Learn the three most valuable, but often overlooked, areas of any website that should be tracked.
Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced it will host a free webinar to help businesses learn how to extract web analytics from their online store and then use the data to drive revenue. The webinar, “Web Analytics 101—Best Practices for Measuring and Marketing,” is set for Feb. 27, 2013, at 11 a.m. CST. The webinar is now open for registration. Progressively more advanced web analytics topics and strategies will be introduced each quarter as part of Digital River’s ongoing E-Commerce Webinar Series. Led by Eric Lanser, Digital River’s program manager for analytics, the how-to webinar will cover best practices, provide ideas for successful e-marketing campaigns and help attendees identify opportunities for online store improvements. During the session, attendees will: