ORANGEBURG, N.Y., Feb. 20, 2013 /PRNewswire/ -- OSL Holdings ( www.oslholdings.com), Inc. (OTCQB: OSLH) ("OSL" or the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced a new partnership with Outfest ( www.outfest.org), the leading organization that promotes equality by creating, sharing and protecting LGBT stories on the screen, to launch its diversity rewards program, which specifically targets LGBT consumers and their allies. "The new Outfest rewards program will provide an opportunity for regional and national corporate sponsors to connect with the Outfest audience. The rewards program will provide valuable discounts from Outfest partners to its members and act as a tool to drive consumers to LGBT-friendly businesses locally and across the country," says Bob Rothenberg, President OSL Holdings. OSL's unique rewards program shows immediate value to sponsor employees, consumers, and event suppliers while also supporting diversity spending. OSL's diversity rewards program is innovative as compared to other current programs in the market because of its portability between merchants, instant gratification for the consumer and the ability to allow for the support of causes through purchases as well as show consumer advocacy. "The new Outfest rewards program connects our audience to businesses that appreciate the value of the LGBT market and allows our audience to support these companies in return. This new program will be an additional benefit for participating 2013 Outfest corporate partners," says Kevin Connell, Outfest's Director of Corporate Relations and Strategic Partnerships. Once enrolled, companies can gain immediate access to consumers looking to redeem rewards as well as the ability to promote their products or services to millions of diversity rewards member consumers. Additionally, enrolled companies may opt to change their promotion to diversity rewards members in real time to focus on any relevant incentives. The OSL diversity rewards program also offers additional revenue streams for those businesses issuing the diversity rewards to their customers who redeem those rewards at other retailers. The diversity rewards program generates revenue to OSL through a transaction fee on all rewards usage at retail locations. Additionally OSL partners can issue rewards with ease while driving a revenue stream from their member bases through focused promotion on how members can use their rewards.