Informatica Cloud Spring 2013 Brings The Most Comprehensive Integration Capabilities To The Cloud

REDWOOD CITY, Calif., Feb. 20, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of dataintegration software, today introduced Informatica CloudSpring 2013, the latest release of its award-winning Informatica Cloud family ofcloud-based integration and data management applications.

Powered by the industry's leading integrationplatform-as-a-service (iPaaS), Informatica Cloud Spring 2013delivers:

Cloud Data Masking: Securing Sensitive Data duringDevelopment and Test

Informatica Cloud Spring 2013 brings the first comprehensivesoftware as a service (SaaS) solution for protecting data privacyin application development and test (sandbox) environments. Delivering the market leading Informatica Persistent Data Masking technology as aself-service, wizard-based cloud application, Informatica CloudData Masking empowers organizations to:
  • Reuse industry-proven, pre-built data masking algorithms thatensure test data is de-identified, yet realistic, with SaaSapplications and cloud test environments.
  • Quickly define custom data masking rules to flexibly supportspecific security, privacy and testing requirements.
  • Ensure that masking rules are consistently applied bothon-premise and in the cloud.

Advanced Cloud Workflow, Process Creation andManagement

Informatica Cloud Spring 2013 delivers Informatica Cloud Extend,technologies that Informatica obtained through the acquisition ofActive Endpoints to deliver powerful workflow capabilities customers. Available today on the AppExchange, this cloud-based application enables sales,marketing and support professionals to:
  • Encapsulate and automate best practices across businessprocesses and human workflows.
  • Create and maintain workflows composed of data in SalesforceCRM and other applications in the cloud or on-premise.
  • Take advantage of guidance trees, a new programming paradigmfor non-programmers, to create and publish business processworkflows users can access in Salesforce screens, websites andmobile devices.

Enterprise-Class Cloud IntegrationEnhancements

Informatica Cloud Spring 2013 delivers new security andadministration features that support broader cloud integrationdeployments and strengthen IT governance and control. Theseinclude:
  • Hybrid Security Options for Storing ConnectionCredentials - Informatica Cloud customers now have the optionto store connection credentials (e.g., username, password, securitytoken, etc.) on-premise, behind the firewall or in the cloud.
  • Org-Level Blackouts - Extending Informatica Cloud'sfine-grained access controls, administrators now have the abilityto define blackout periods during which no integration, replicationor data quality jobs will run, thus strengthening IT control andsimplifying the management of upgrades.
  • Over 20 Crowd-sourced Features added through directrequests and posts on the Informatica Cloud Ideas Site.

Expanded Cloud Data Quality and Master DataManagement

Informatica Cloud Spring 2013 furthers Informatica's leadershipin cloud data quality and MDM. Advances include:
  • Informatica Cloud MDM Salesforce Multi-Org Support - customers can nowstandardize, cleanse and consolidate data from multiple instancesof Salesforce (known as "orgs"), while tracking lineage back to thecontributing orgs. Updated consolidation features allow InformaticaCloud MDM to have a reference back to the contributing org,enabling improved record standardization and deduplication, whilealso configuring rules to push the cleansed and standardized databack to the respective orgs.
  • Informatica Cloud Contact Validation Service2.0 - Now Coding Accuracy Support System (CASS)certified by the United States Postal Service (USPS), the postaladdress and email validation service delivers increased accuracyand customers automatically qualify for significant USPS mailingdiscounts.

New Cloud Connectivity and Pre-built IntegrationTemplates

With the Spring 2013 release, Informatica Cloud now has morethan 50 Cloud Connectors and 30 Cloud Integration Templates builtusing Informatica Cloud iPaaS capabilities andavailable instantly through their respective InformaticaMarketplace Malls.


All Informatica Cloud integration customers will be upgraded tothe Spring 2013 release on February 23, 2013. Details are availableon the Trust site.Informatica Cloud Data Masking is in pre-release. To register forthe pre-release program, visit

Tweet this : News: @InformaticaCorp#Cloud Spring Brings Most Comprehensive #Integration Capabilitiesto the Cloud @infacloud

Supporting Quotes
  • "There is an ever-increasing amount of data in the cloud that,just as with on-premise data, needs to be protected throughout itslifecycle," said Evan Quinn, senior principal analyst, ESG."Informatica's data masking service allows enterprises to easilysecure this information and take advantage of the many benefitsassociated with SaaS and support hybrid IT without introducingunnecessary risk."  
  • "We are delighted to continue our rapid pace of innovation incloud integration with the addition of Informatica Cloud DataMasking and Informatica Cloud Extend taking their place alongsideInformatica Cloud applications for data integration, data qualityand master data management," said Juan Carlos Soto, senior vicepresident and general manager, Cloud Integration, Informatica."This is in line with Informatica's 'Cloud for All' strategydesigned to bring the most comprehensive integration capabilitiesto the cloud to meet an ever-widening set of use cases to helpcustomers unlock the full potential of their cloud services." 

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of data integrationsoftware.Organizations around the world rely on Informatica for maximizing return on data to drive their topbusiness imperatives. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets residingon-premise, in the Cloud and acrosssocial networks. For more information, call +1 650-385-5000(1-800-653-3871 in the U.S.), or visit with Informatica at,


Note: Informatica, Informatica Cloud, PowerCenter,Informatica Cloud Data Masking, Informatica Cloud Extend,Informatica Persistent Data Masking and InformaticaMarketplace are trademarks or registered trademarks ofInformatica Corporation in the United States and in jurisdictionsthroughout the world. All other company and product names may betrade names or trademarks of their respective owners.

CONTACT: Shira Frantzich         Informatica Corporation         +1 650 385 5674                  Deborah Wiltshire	         Informatica Corporation         +1 650 385 5360         mobile/+1 650 862 8186

Informatica Corp.