Green Mountain Coffee Roasters Inc. (GMCR): Today's Featured Consumer Goods Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Green Mountain Coffee Roasters ( GMCR) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.8%. By the end of trading, Green Mountain Coffee Roasters rose 96 cents (2.2%) to $45.35 on light volume. Throughout the day, 2.7 million shares of Green Mountain Coffee Roasters exchanged hands as compared to its average daily volume of 6.1 million shares. The stock ranged in a price between $44.37-$45.57 after having opened the day at $44.40 as compared to the previous trading day's close of $44.39. Other companies within the Consumer Goods sector that increased today were: Xerium Technologies ( XRM), up 16.5%, Chromcraft Revington ( CRC), up 11.6%, American Woodmark Corporation ( AMWD), up 10.6%, and Pilgrims Pride ( PPC), up 9.7%.
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Green Mountain Coffee Roasters, Inc. engages in the specialty coffee and coffeemaker businesses in the United States and Canada. Green Mountain Coffee Roasters has a market cap of $6.61 billion and is part of the food & beverage industry. The company has a P/E ratio of 19.1, above the S&P 500 P/E ratio of 17.7. Shares are up 7.4% year to date as of the close of trading on Friday. Currently there are nine analysts that rate Green Mountain Coffee Roasters a buy, one analyst rates it a sell, and four rate it a hold.

TheStreet Ratings rates Green Mountain Coffee Roasters as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, robust revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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