Mobile Game Company Freeze Tag Launches Major Update To Grimm Reaper(R): Hidden Tales Game For IPad

TUSTIN, Calif., Feb. 19, 2013 (GLOBE NEWSWIRE) -- Freeze Tag, Inc. (OTCQB:FRZT), a developer of casual family games and entertainment for tablets, smartphones, PCs and Macs, today announced that it is launching a major update to its popular Grimm Reaper game for the iPad. The new version of Grimm Reaper®: Hidden Tales is available now for download through the Apple iTunes store.

The enhanced version of Grimm Reaper features numerous updates, including new decorations, new animated creatures and greater functionally, such as a daily bonus feature for players who return to play regularly. During the beta phase, the production team has analyzed hundreds of points of data from the game, seeking for ways to improve the player's experience.

Commenting on this new version of Grimm Reaper, Craig Holland, CEO of Freeze Tag, Inc., said, "As one of our most popular games, we expect this new version to be well received by both current and new players. We will continue to expand functionality and add features that our players most want, which will enhance the engagement factor of the game. "

Holland added, "With a significant amount of game development in process, we are diligently focused on executing on a clear strategy of launching successful games that exploit the social mobile game market. As we continue to execute on our strategy, we will be providing periodic updates to keep our fans and shareholders well-informed of our progress."

About Freeze Tag, Inc.

Headquartered in Tustin, California, Freeze Tag, Inc. is a leader in the development of casual family games for mobile, tablet, and PC and Mac platforms, including the number one hit series, Victorian Mysteries ® and Unsolved Mystery Club ®, and digital entertainment, such as Etch A Sketch ® (for iPhone and iPad) and Grimm Reaper® : Hidden Tales (for iPad), which have achieved millions of downloads across all devices and platforms. Freeze Tag stock is publicly traded on the OTCQB exchange under the symbol, "FRZT."For more information, visit the Freeze Tag website at  www.freezetag.com .  

The Freeze Tag, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15658

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.
CONTACT: Nina Gass         Financial Profiles, Inc.         investorrelations@freezetag.com         714-210-3850 x26

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