MILL CREEK, Wash., Feb. 19, 2013 /PRNewswire/ -- Retirement finance concerns have become a serious issue for a larger proportion of Americans than ever before. The share of adults saying they are "not too" or "not at all" confident that they will have enough income and assets to last through their retirement years has grown from 25% in 2009 to 38% in the latest Pew Research poll. Armed with this vital market intelligence, business owners should prepare to "adapt" their service offerings for a new "super demographic" in the next decade... the retired baby boomer... but most with "much less stored for the rainy day" than they previously anticipated. One company at the forefront of the issue is Loving Options™, a Seattle based Senior Placement service. In a recent radio interview, Valentin Beianu, CEO stated that "Many of today's seniors are struggling financially; we are constantly looking for ways to assist our customers by offering more services at a 'genuine' discount. A good example, is our 'Instant' 20% rebate off the first months fees, should you or your loved one be enrolled in one of our referred Assisted Living, Nursing Home or Retirement Communities. Programs like this put money back in the pockets of our customers and I would encourage every business to "tune up" their discounts and services for seniors, our elder population need the help more now than ever in recent history." The Washington post recently reported an incredible statistic that stated "Baby Boomers are retiring at the rate of 10,000 a day for the next 19 years. We are the leading edge of what is optimistically called the Longevity Revolution. Americans have gone from a life expectancy of 47 to one of 78." Good news Right?... Wrong... between 2007 and 2010, adults 65 and older saw their wealth decline 9 % on average. Businesses providing any elderly related services need to be more aware of the fact that many seniors are "existing on or just above the poverty line" and adapt their business practices to reflect an appreciation of that fact. Knowing your customer has always been the "key" to success. In a rapidly changing world imbued with staggering rapid growth of the senior demographic, it will be necessary to "trash" what you used to know, and take a fresh look at "what you need to know" to get more familiar with your NEW customers... because by 2025, rich and poor, there will be 66 Million of them. About Loving Options Loving Options, LLC, is a boutique assisted living placement agency based in Mill Creek, Washington. In addition to placement services for Assisted Living Seattle, Nursing Homes Seattle, Alzheimer's Care Seattle, Dementia Care Seattle, Special Needs Care Seattle, Hospice Care Seattle and Senior Retirement Communities Seattle, the company offers a variety of "senior oriented" services such as FREE senior placement consultation, FREE personally guided assisted living facility tour, and a FREE and extensive background check. Clients also qualify for 20% Instant rebate, if enrolled in a referred facility. Other additional services include real estate referral, estate planning referral, mental health referral, financial services referral, senior pet therapy referral and other senior living and elderly care referral services.