The Believe campaign, which was inspired by the “New York Sun's” famous "Yes, Virginia, there is a Santa Claus" editorial, invites believers of all ages to drop off letters to Santa at any Macy’s store by depositing them in special, red Santa Mail letterboxes. For each letter received, Macy’s donates $1 to Make-A-Wish, up to $1 million, to grant the wishes of children with life-threatening medical conditions.This year’s Believe campaign brought back airings of the beloved “Yes, Virginia” animated special, including a Spanish-language version for the very first time. Macy’s also introduced a school musical program based on the special and supported art and music education by making the script and score available on a royalty-free basis to all schools and awarding $1,000 grants to nearly 100 schools to help fund their productions of the musical. Customers mailing their letters at Macy’s Believe stations in-store were also able to take photos with the animated stars of “Yes, Virginia” through the magic of augmented- reality technology. Macy’s National Santa Tour was back on the road, traveling to 26 cities, allowing children to see Santa and meet Virginia, who joined the tour for the first time. On Dec. 14, Macy’s celebrated National Believe Day across the country and commemorated the event by collaborating with Make-A-Wish to grant more than 70 “Wishes Across America” for children with life-threatening medical conditions. Macy’s also offered a Double Donation on National Believe Day, giving an extra $1 for each Santa letter received on Dec. 14, up to $500,000. Proving that its customers do believe, Macy’s met its goal of collecting 500,000 letters on National Believe Day, helping the retailer to collect more than a million letters during the 2012 “Believe” campaign. For more information about how Macy’s gives back, visit macys.com/magicofgiving. For Macy’s press information, please visit macys.com/pressroom.
About Macy’sMacy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks ® and the Macy's Thanksgiving Day Parade ®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.