NEW YORK ( TheStreet) -- TheBeach Meets TheStreet rolls on. Every Tuesday, expect an article that accompanies the edited version of the current week's conversation. Generally, we'll break it down into three parts: 1. An update on where we are with TheBeach Meets TheStreet, including a brief overview of past, present and future guests. 2. A discussion of the company featured in that week's episode. 3. A brief look at how the present week's founder and his/her experiences relate to the larger startup and/or tech scenes. Each week we'll make improvements to TheBeach Meets TheStreet. Last time, I shot my entire conversation with Pandora ( P) co-founder Tim Westergren myself. ( See the full uncut version via YouTube). For this week's presentation with Cyrus Farudi, the co-founder of Southern California startup Capsule, Manoj Rao, CEO at Media 11:11 and co-producer of TheBeach Meets TheStreet shot the episode on an iPhone 5.