NEW YORK ( TheStreet) -- ICYMI (That's Twitter lingo for 'In Case You Missed It'): Google ( GOOG) not only plans to open brick-and-mortar retail stores this year, it's reportedly already building them.So what does it mean? What's the potential impact? First, it could mean better-focused, in-the-flesh competition for Apple ( AAPL) that gets Steve Ballmer fired at Microsoft ( MSFT) once and for all. A well-done Google retail presence could elevate the excitement level in tech several notches this year. Some thoughts on the pro, con and relatively random sides.