NEW YORK ( TheStreet) -- ICYMI (That's Twitter lingo for 'In Case You Missed It'): Google ( GOOG) not only plans to open brick-and-mortar retail stores this year, it's reportedly already building them.So what does it mean? What's the potential impact? First, it could mean better-focused, in-the-flesh competition for Apple ( AAPL) that gets Steve Ballmer fired at Microsoft ( MSFT) once and for all. A well-done Google retail presence could elevate the excitement level in tech several notches this year. Some thoughts on the pro, con and relatively random sides.
Plus, when Google Glass hits the market, it requires a hands-on experience, at least in major markets such as New York, the San Francisco Bay Area and Southern California. And it can't hurt to have Google "geniuses" offer live tutorials on how to make the most of Google's growing suite of services as well as the Google Plus platform.