AAPL) that gets Steve Ballmer fired at Microsoft ( MSFT) once and for all. A well-done Google retail presence could elevate the excitement level in tech several notches this year. Some thoughts on the pro, con and relatively random sides.
Visiting Google is an experience. Put another way -- Google knows how to create an experience. It can do likewise in the retail space. The people who work for this company get it. They're smart. For all of the criticisms I have vis-à-vis Google, I would never bet against this company. Google has the potential, assuming it stops giving everything away for free, to nurture meaningful complements to its primary (roughly 98% of sales every quarter) advertising revenue line through the sale of hardware, software and services. And, of course, Google needs to get its products in the hands of potential consumers. It's not like Chromebooks and Nexus smartphones and tablets are as ubiquitous as Windows-based products, let alone MacBooks, iPhones and iPads.
Plus, when Google Glass hits the market, it requires a hands-on experience, at least in major markets such as New York, the San Francisco Bay Area and Southern California. And it can't hurt to have Google "geniuses" offer live tutorials on how to make the most of Google's growing suite of services as well as the Google Plus platform.