As I suggested earlier this year, Cook should yank Apple products from Best Buy as well as most other third-party retailers. It makes more sense to sell the 128 GB iPad or something similar at a Kors or Ralph Lauren than it does anything at all at Best Buy or Wal-Mart ( WMT).

Couple that move with an initiative to sell only Apple-designed, created and branded accessories alongside product from a handful of cutting edge and/or luxury collaborators.

Pour your cash into building out what is the disgustingly high-margin iAccessory business. We have seen what Apple can do in this area with products such as the fantastic iPad Smart Cover.

It's time for Tim Cook to step up Apple's game here. In a big way.

-- Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

If you liked this article you might like

Apple iPhone 8 and iOS 11's Positive Reviews Bode Well for the iPhone X

What's Up With Apple?

AI Pioneer Andrew Ng: There's Room for Multiple Winners in the AI Race

How to Make Your Life Successful Just Like Billionaire Warren Buffett